The concept was simple: a group of B2B marketing and sales leaders discussing today’s most important marketing topics.
The twist: Ed or Mike (again, depending on who’s asked) decided to layer in the not-so-unheavy consumption of wine. (Clearly a result of in-person-event withdrawals.)
The two quickly shared the idea with Sabrina Galati and Ashley Cohen, Co-Founders of Tenx4. Liking the basic premise, but knowing how to take it up a notch, Sabrina and Ashley had the fantastic idea of adding to the mix:
The last step was selecting the first special guest—that is, the person who we’d pay in wine to let us grill her on difficult marketing questions. There was no debate—Jess Weimer, Vice President of Global Revenue Marketing at Confluent, was our No. 1 pick.
Luckily, Jess said yes. She only requested that we select a cabernet for the wine and focus on the subject of account-based marketing (ABM) vs. account-based orchestration (ABO).
The result was a lively discussion that covers:
Only time will tell whether this new format resonates among the wider B2B marketing crowd. But two things are certain:
Editor’s note: visit wineaccess.com/intentsify to get $30 off your first 3 purchases of $100 or more.