Intentsify Blog

Account identification/selection is a popular intent data use case. This infographic explains the value teams get and how to use it to drive more impact.

This demand gen marketer just entered the world of buyer intent data. Here are some of the key insights I’ve discovered in just a short time.

Synchronizing programmatic advertising and lead gen efforts (i.e., content syndication) is an effective way for B2B marketing teams to boost their impact.

The dynamic nature of data now dictating go-to-market (GTM) strategies has created a disconnect between marketing strategy and execution, ideas & actions.

Using intent data helps B2B marketing and sales teams improve their ABM strategies by identifying more target accounts that fit their ICP. Here's how.

Success with intent data can depend on the resources your organization has available. Here are the most important types of resources to consider.

Intentsify rolls out new UI after significant investments in technology infrastructure, and hires two VPs to strengthen sales and customer success efforts.

Building an intent data strategy will help ensure you’re getting the most value from your solution(s). Here are 8 elements of a successful intent strategy.

If you’re still unsure of whether it’s the right time for your B2B company to invest in intent data, here are the 3 most important questions to consider.

One of the most underrated uses for intent data: Identifying additional in-market accounts beyond what's on your target-account list.