Intentsify Blog

Intent Use Case Spotlight: Account Identification & Selection [Infographic]

Account identification/selection is a popular intent data use case. This infographic explains the value teams get and how to use it to drive more impact.

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3 Intent Data Insights From a Demand Gen Marketer

This demand gen marketer just entered the world of buyer intent data. Here are some of the key insights I’ve discovered in just a short time.

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Programmatic Ads and Lead Generation: The Yin and Yang of Demand Gen

Synchronizing programmatic advertising and lead gen efforts (i.e., content syndication) is an effective way for B2B marketing teams to boost their impact.

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Bridging The Gap Between Marketing Strategy and Execution

The dynamic nature of data now dictating go-to-market (GTM) strategies has created a disconnect between marketing strategy and execution, ideas & actions.

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Use Your Ideal Customer Profile (ICP) to Optimize Your Target Account List (TAL)

Using intent data helps B2B marketing and sales teams improve their ABM strategies by identifying more target accounts that fit their ICP. Here's how.

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Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]

Success with intent data can depend on the resources your organization has available. Here are the most important types of resources to consider.

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Intentsify Releases New UI, Announces Two Important VP Hires

Intentsify rolls out new UI after significant investments in technology infrastructure, and hires two VPs to strengthen sales and customer success efforts.

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Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]

Building an intent data strategy will help ensure you’re getting the most value from your solution(s). Here are 8 elements of a successful intent strategy.

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Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]

If you’re still unsure of whether it’s the right time for your B2B company to invest in intent data, here are the 3 most important questions to consider.

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Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts

One of the most underrated uses for intent data: Identifying additional in-market accounts beyond what's on your target-account list.

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