Intentsify Blog

Bridging The Gap Between Marketing Strategy and Execution

The dynamic nature of data now dictating go-to-market (GTM) strategies has created a disconnect between marketing strategy and execution, ideas & actions.

Read More »

Using Your ICP to Optimize Your TAL

Using intent data helps B2B marketing and sales teams improve their ABM strategies by identifying more target accounts that fit their ICP. Here's how.

Read More »

Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]

Success with intent data can depend on the resources your organization has available. Here are the most important types of resources to consider.

Read More »

Intentsify Releases New UI, Announces Two Important VP Hires

Intentsify rolls out new UI after significant investments in technology infrastructure, and hires two VPs to strengthen sales and customer success efforts.

Read More »

Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]

Building an intent data strategy will help ensure you’re getting the most value from your solution(s). Here are 8 elements of a successful intent strategy.

Read More »

Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]

If you’re still unsure of whether it’s the right time for your B2B company to invest in intent data, here are the 3 most important questions to consider.

Read More »

Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts

One of the most underrated uses for intent data: Identifying additional in-market accounts beyond what's on your target-account list.

Read More »

How to Improve Rates of Return from Your Intent Data & ABM Investments

Intent data is a powerful too, but not a cure-all. ABM success depends on applying the right intent-driven interactions across multiple touchpoints.

Read More »

Intent-Driven ABM & Programmatic: Awareness First, Then Engagement

Using intent data for account-based programmatic advertising can deliver great results. It's best used first as a tool for awareness and then engagement.

Read More »

How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data

Intent data improves the efficiency of marketing, sales, and customer success teams by letting them know who to target and what messages to use. Here's how

Read More »