Intent data can be a complex topic. Here are 35 essential terms every B2B marketing and sales leader should know to get the most from your solution(s).
Read More »Here are 7 ways B2B marketers can use intent data to become more data-driven and drive demand, increase conversion rates, and scale revenue.
Read More »Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.
Read More »Intent data can help you identify accounts currently in-market and choose the right messaging and content that will most likely get a prospect to convert.
Read More »Tracking the right intent data topics & keywords is critical when driving success for intent-driven initiatives. To help you select each here's a checklist
Read More »Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.
Read More »Intentsify’s guide--Activating Intent Data: Understanding, Selecting, & Monitoring Topics & Keywords--helps B2B marketers begin intent activation success.
Read More »Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.
Read More »In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.
Read More »Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why
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