Intent Data

Intent data can be a complex topic. Here are 35 essential terms every B2B marketing and sales leader should know to get the most from your solution(s).

Here are 7 ways B2B marketers can use intent data to become more data-driven and drive demand, increase conversion rates, and scale revenue.

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.

Intent data can help you identify accounts currently in-market and choose the right messaging and content that will most likely get a prospect to convert.

Tracking the right intent data topics & keywords is critical when driving success for intent-driven initiatives. To help you select each here's a checklist

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

Intentsify’s guide--Activating Intent Data: Understanding, Selecting, & Monitoring Topics & Keywords--helps B2B marketers begin intent activation success.

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why