Intent Data

3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

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The Future of Cookies and Intent Data: Interview with Charlie Tarzian

Veteran marketing tech expert Charlie Tarzian answers a few of the most pressing questions related to the future of 3rd-party cookies and intent data.

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New Survey Report: The B2B Marketer’s State of Intent Data

New report surveying B2B marketing leaders' use of intent data as well as their successes and challenges related to specific intent data use cases.

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What Are The Biggest Ways Teams Underutilize Intent Data?

2021 Ascend2/Intentsify survey reported 82% of B2B marketers are already using intent data/rolling out a plan. Here are 4 missteps to avoid when using it.

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How To Use Intent Data to Identify Prospects’ Buyer’s Journey Stage

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

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35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know

What is intent data? This can be a complex topic. Here are 35 essential terms every B2B marketing and sales leader should know to get the most from your solution(s).

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Becoming A Data-Driven Marketer? Here’s Why Intent Data Is Critical

Here are 7 ways B2B marketers can use intent data to become more data-driven and drive demand, increase conversion rates, and scale revenue.

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The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.

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Detangling Common Assumptions About Intent Data

Intent data can help you identify accounts currently in-market and choose the right messaging and content that will most likely get a prospect to convert.

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The Checklist for Selecting Intent Data Topics and Keywords

Tracking the right intent data topics & keywords is critical when driving success for intent-driven initiatives. To help you select each here's a checklist

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