Demand Generation

Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

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How to Troubleshoot & Optimize Your Content Syndication Program

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

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3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

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The Future of B2B Marketing: Envisioning a World Without Cookies

Guest contributor Charlie Tarzian discusses how the B2B marketing landscape may evolve in the absence of cookies, explaining several potential outcomes.

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How To Use Intent Data to Identify Prospects’ Buyer’s Journey Stage

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

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The Checklist for Launching 3rd-Party Demand Generation Campaigns

3rd-party demand generation campaigns leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries.

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Are You Guilty of Any of These 7 Content Marketing Mistakes?

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

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Marketing Leaders Rethink Collaboration On Account-Based Strategies

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

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Content Syndication Is Booming: Here’s Why, and How to Do It Right

Content syndication is a top-of-funnel channel used to familiarize personas at targeted accounts to specific problems, your brand, & your brand’s solution.

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8 Pitfalls to Avoid When Using Intent Data for Demand Generation

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

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