Demand Generation

Using intent data helps B2B marketing and sales teams improve their ABM strategies by identifying more target accounts that fit their ICP. Here's how.

Intentsify rolls out new UI after significant investments in technology infrastructure, and hires two VPs to strengthen sales and customer success efforts.

One of the most underrated uses for intent data: Identifying additional in-market accounts beyond what's on your target-account list.

Using intent data for account-based programmatic advertising can deliver great results. It's best used first as a tool for awareness and then engagement.

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

Guest contributor Charlie Tarzian discusses how the B2B marketing landscape may evolve in the absence of cookies, explaining several potential outcomes.

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

3rd-party demand generation campaigns leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries.