Demand Generation

Using Your ICP to Optimize Your TAL

Using intent data helps B2B marketing and sales teams improve their ABM strategies by identifying more target accounts that fit their ICP. Here's how.

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Intentsify Releases New UI, Announces Two Important VP Hires

Intentsify rolls out new UI after significant investments in technology infrastructure, and hires two VPs to strengthen sales and customer success efforts.

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Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts

One of the most underrated uses for intent data: Identifying additional in-market accounts beyond what's on your target-account list.

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Intent-Driven ABM & Programmatic: Awareness First, Then Engagement

Using intent data for account-based programmatic advertising can deliver great results. It's best used first as a tool for awareness and then engagement.

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Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

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How to Troubleshoot & Optimize Your Content Syndication Program

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

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3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

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The Future of B2B Marketing: Envisioning a World Without Cookies

Guest contributor Charlie Tarzian discusses how the B2B marketing landscape may evolve in the absence of cookies, explaining several potential outcomes.

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How To Use Intent Data to Identify Prospects’ Buyer’s Journey Stage

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

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The Checklist for Launching 3rd-Party Demand Generation Campaigns

3rd-party demand generation campaigns leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries.

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