Demand Generation

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

Content syndication is usually a top-of-funnel channel used to familiarize relevant personas at targeted accounts to specific problems, your brand, and your brand’s solution (from a high level).

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.

Here are effective ways to use intent data in your content marketing strategy for increased demand among target accounts and better conversion rates.

Account-based marketing (ABM) has been a priority among B2B companies for years, and intent data has become a popular tool for supporting ABM programs.