Demand Generation

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

Guest contributor Charlie Tarzian discusses how the B2B marketing landscape may evolve in the absence of cookies, explaining several potential outcomes.

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

3rd-party demand generation campaigns leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries.

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

Content syndication is a top-of-funnel channel used to familiarize personas at targeted accounts to specific problems, your brand, & your brand’s solution.

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.