Demand Generation

Are You Guilty of Any of These 7 Content Marketing Mistakes?

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

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Marketing Leaders Rethink Collaboration On Account-Based Strategies

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

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Content Syndication Is Booming: Here’s Why, and How to Do It Right

Content syndication is usually a top-of-funnel channel used to familiarize relevant personas at targeted accounts to specific problems, your brand, and your brand’s solution (from a high level).

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8 Pitfalls to Avoid When Using Intent Data for Demand Generation

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

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ABM Orchestration: What Does It Mean and Why Is It So Difficult?

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

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Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

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PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend

PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.

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A Guide to Using Intent Data for Content Marketing

Here are effective ways to use intent data in your content marketing strategy for increased demand among target accounts and better conversion rates.

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5 Lesser-Known Ways to Use Intent Data for ABM

Account-based marketing (ABM) has been a priority among B2B companies for years, and intent data has become a popular tool for supporting ABM programs.

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