Intentsify Blog

Making Intent Data Actionable: Critical, Yet Difficult To Achieve

Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why

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PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend

PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.

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Getting Started with Intent Data: Topics vs Keywords

Understanding the differences between keywords and topics is critical to ensuring the successful use of your intent data investments.

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Intent Activation™: New Category Of Intent-Focused MarTech

Intent Activation™ is a new category of intent-driven MarTech, making it it easy for B2B marketers to act on intent insights across various key use cases.

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Why Intentsify Is Partnering With LeadSift

While we’ve been collaborating with other intent data providers, we're now focusing on formalizing our partner relationships and data integrations.

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A Guide to Using Intent Data for Content Marketing

Here are effective ways to use intent data in your content marketing strategy for increased demand among target accounts and better conversion rates.

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How Is The Shift To Working From Home Affecting Intent Data?

Last week I joined a panel of intent data experts and marketing technologists for Inverta’s webinar. Here are my responses to the questions that provoked .

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6 Important Steps for Successful Intent Data Adoption

Here are guidelines to help you develop a successful and scalable intent data strategy.

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The Value of Intent Data for Growth-Stage Companies

Growth-stages companies have been less likely to invest in intent data due to lack of data expertise, high costs, and more. Now, times have changed.

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5 Lesser-Known Ways to Use Intent Data for ABM

Account-based marketing (ABM) has been a priority among B2B companies for years, and intent data has become a popular tool for supporting ABM programs.

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