Intentsify Blog

8 Pitfalls to Avoid When Using Intent Data for Demand Generation

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

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How to Select Intent Data Topics and Keywords, and Activate Results

Intentsify’s guide--Activating Intent Data: Understanding, Selecting, & Monitoring Topics & Keywords--helps B2B marketers begin intent activation success.

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ABM Orchestration: What Does It Mean and Why Is It So Difficult?

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

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Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

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Making Intent Data Actionable: Critical, Yet Difficult To Achieve

Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why

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PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend

PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.

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Getting Started with Intent Data: Topics vs Keywords

Understanding the differences between keywords and topics is critical to ensuring the successful use of your intent data investments.

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Intent Activation™: New Category Of Intent-Focused MarTech

Intent Activation™ is a new category of intent-driven MarTech, making it it easy for B2B marketers to act on intent insights across various key use cases.

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Why Intentsify Is Partnering With LeadSift

While we’ve been collaborating with other intent data providers, we're now focusing on formalizing our partner relationships and data integrations.

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A Guide to Using Intent Data for Content Marketing

Here are effective ways to use intent data in your content marketing strategy for increased demand among target accounts and better conversion rates.

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