Intentsify Blog

B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical

Here are 7 ways B2B marketers can use intent data to become more data-driven and drive demand, increase conversion rates, and scale revenue.

Read More »

Marketing Leaders Rethink Collaboration On Account-Based Strategies

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

Read More »

The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.

Read More »

Detangling Common Assumptions About Intent Data

Intent data can help you identify accounts currently in-market and choose the right messaging and content that will most likely get a prospect to convert.

Read More »

The Checklist for Selecting Intent Data Topics and Keywords

Tracking the right intent data topics & keywords is critical when driving success for intent-driven initiatives. To help you select each here's a checklist

Read More »

Content Syndication Is Booming: Here’s Why, and How to Do It Right

Content syndication is a top-of-funnel channel used to familiarize personas at targeted accounts to specific problems, your brand, & your brand’s solution.

Read More »

8 Pitfalls to Avoid When Using Intent Data for a Demand Gen Strategy

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

Read More »

How to Select Intent Data Topics and Keywords, and Activate Results

Intentsify’s guide--Activating Intent Data: Understanding, Selecting, & Monitoring Topics & Keywords--helps B2B marketers begin intent activation success.

Read More »

ABM Orchestration: What Does It Mean and Why Is It So Difficult?

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

Read More »

Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

Read More »