Intentsify Blog

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

Veteran marketing tech expert Charlie Tarzian answers a few of the most pressing questions related to the future of 3rd-party cookies and intent data.

Guest contributor Charlie Tarzian discusses how the B2B marketing landscape may evolve in the absence of cookies, explaining several potential outcomes.

New report surveying B2B marketing leaders' use of intent data as well as their successes and challenges related to specific intent data use cases.

2021 Ascend2/Intentsify survey reported 82% of B2B marketers are already using intent data/rolling out a plan. Here are 4 missteps to avoid when using it.

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

3rd-party demand generation campaigns leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries.

What is intent data? Here are 35 essential terms every B2B marketing and sales leader should know to get the most from your solution(s).

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.