The Intentsify Blog

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why

PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.

Understanding the differences between keywords and topics is critical to ensuring the successful use of your intent data investments.

Intent activation is a new category of intent-driven technology designed to make intent data actionable for B2B marketing and sales teams.

While we’ve been collaborating with other intent data providers, we're now focusing on formalizing our partner relationships and data integrations.

Here are effective ways to use intent data in your content marketing strategy for increased demand among target accounts and better conversion rates.

Last week I joined a panel of intent data experts and marketing technologists for Inverta’s webinar. Here are my responses to the questions that provoked .

Here are guidelines to help you develop a successful and scalable intent data strategy.