Intentsify Blog

Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]

Building an intent data strategy will help ensure you’re getting the most value from your solution(s). Here are 8 elements of a successful intent strategy.

Read More »

Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]

If you’re still unsure of whether it’s the right time for your B2B company to invest in intent data, here are the 3 most important questions to consider.

Read More »

Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts

One of the most underrated uses for intent data: Identifying additional in-market accounts beyond what's on your target-account list.

Read More »

How to Improve Rates of Return from Your Intent Data & ABM Investments

Intent data is a powerful too, but not a cure-all. ABM success depends on applying the right intent-driven interactions across multiple touchpoints.

Read More »

Intent-Driven ABM & Programmatic: Awareness First, Then Engagement

Using intent data for account-based programmatic advertising can deliver great results. It's best used first as a tool for awareness and then engagement.

Read More »

How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data

Intent data improves the efficiency of marketing, sales, and customer success teams by letting them know who to target and what messages to use. Here's how

Read More »

Tackling Top Intent Data Challenges Among B2B Marketing Teams

To help your B2B marketing team start (or stay) on the right track when using intent data solutions, here's how to overcome top intent data challenges.

Read More »

How Sales and Marketing Alignment Maximizes the Impact of Intent Data

Marketing & sales teams must get on the same page with intent data. Here's how to achieve marketing sales alignment &maximize the impact of intent data.

Read More »

Why Most Intent Data Users Leverage Multiple Sources of Intent

Answers to why 88% of intent data users leverage 2+ sources of intent and why, if not done correctly, this can lead to wasted time and resources.

Read More »

Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

Read More »