Intentsify Blog

Building an intent data strategy will help ensure you’re getting the most value from your solution(s). Here are 8 elements of a successful intent strategy.

If you’re still unsure of whether it’s the right time for your B2B company to invest in intent data, here are the 3 most important questions to consider.

One of the most underrated uses for intent data: Identifying additional in-market accounts beyond what's on your target-account list.

Intent data is a powerful too, but not a cure-all. ABM success depends on applying the right intent-driven interactions across multiple touchpoints.

Using intent data for account-based programmatic advertising can deliver great results. It's best used first as a tool for awareness and then engagement.

Intent data improves the efficiency of marketing, sales, and customer success teams by letting them know who to target and what messages to use. Here's how

To help your B2B marketing team start (or stay) on the right track when using intent data solutions, here's how to overcome top intent data challenges.

Marketing & sales teams must get on the same page with intent data. Here's how to achieve marketing sales alignment &maximize the impact of intent data.

Answers to why 88% of intent data users leverage 2+ sources of intent and why, if not done correctly, this can lead to wasted time and resources.

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities