Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.
Read More »In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.
Read More »Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why
Read More »PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.
Read More »Understanding the differences between keywords and topics is critical to ensuring the successful use of your intent data investments.
Read More »Intent activation is a new category of intent-driven technology designed to make intent data actionable for B2B marketing and sales teams.
Read More »While we’ve been collaborating with other intent data providers, we're now focusing on formalizing our partner relationships and data integrations.
Read More »Here are effective ways to use intent data in your content marketing strategy for increased demand among target accounts and better conversion rates.
Read More »Last week I joined a panel of intent data experts and marketing technologists for Inverta’s webinar. Here are my responses to the questions that provoked .
Read More »Here are guidelines to help you develop a successful and scalable intent data strategy.
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