Intentsify Blog

Detangling Common Assumptions About Intent Data

Intent data can help you identify accounts currently in-market and choose the right messaging and content that will most likely get a prospect to convert.

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The Checklist for Selecting Intent Data Topics and Keywords

Tracking the right intent data topics & keywords is critical when driving success for intent-driven initiatives. To help you select each here's a checklist

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Content Syndication Is Booming: Here’s Why, and How to Do It Right

Content syndication is a top-of-funnel channel used to familiarize personas at targeted accounts to specific problems, your brand, & your brand’s solution.

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8 Pitfalls to Avoid When Using Intent Data for Demand Generation

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

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How to Select Intent Data Topics and Keywords, and Activate Results

Intentsify’s guide--Activating Intent Data: Understanding, Selecting, & Monitoring Topics & Keywords--helps B2B marketers begin intent activation success.

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ABM Orchestration: What Does It Mean and Why Is It So Difficult?

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

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Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

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Making Intent Data Actionable: Critical, Yet Difficult To Achieve

Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why

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PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend

PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.

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Getting Started with Intent Data: Topics vs Keywords

Understanding the differences between keywords and topics is critical to ensuring the successful use of your intent data investments.

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