Intentsify Blog

Tackling Top Intent Data Challenges Among B2B Marketing Teams

To help your B2B marketing team start (or stay) on the right track when using intent data solutions, here's how to overcome top intent data challenges.

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Aligning Marketing And Sales to Maximize The Impact of Intent Data

Marketing & sales teams must get on the same page with intent data. Here's how to achieve marketing sales alignment &maximize the impact of intent data.

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Why Most Intent Data Users Leverage Multiple Sources of Intent

Answers to why 88% of intent data users leverage 2+ sources of intent and why, if not done correctly, this can lead to wasted time and resources.

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Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

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How to Troubleshoot & Optimize Your Content Syndication Program

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

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3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

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The Future of Cookies and Intent Data: Interview with Charlie Tarzian

Veteran marketing tech expert Charlie Tarzian answers a few of the most pressing questions related to the future of 3rd-party cookies and intent data.

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The Future of B2B Marketing: Envisioning a World Without Cookies

Guest contributor Charlie Tarzian discusses how the B2B marketing landscape may evolve in the absence of cookies, explaining several potential outcomes.

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New Survey Report: The B2B Marketer’s State of Intent Data

New report surveying B2B marketing leaders' use of intent data as well as their successes and challenges related to specific intent data use cases.

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What Are The Biggest Ways Teams Underutilize Intent Data?

2021 Ascend2/Intentsify survey reported 82% of B2B marketers are already using intent data/rolling out a plan. Here are 4 missteps to avoid when using it.

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