The Intentsify Blog

ABM Orchestration: What Does It Mean and Why Is It So Difficult?

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

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Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

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Making Intent Data Actionable: Critical, Yet Difficult To Achieve

Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why

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PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend

PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.

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Getting Started with Intent Data: Topics vs Keywords

Understanding the differences between keywords and topics is critical to ensuring the successful use of your intent data investments.

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Intent Activation™: New Category Of Intent-Focused Marketing Technology

Intent activation is a new category of intent-driven technology designed to make intent data actionable for B2B marketing and sales teams.

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Why Intentsify Is Partnering With LeadSift

While we’ve been collaborating with other intent data providers, we're now focusing on formalizing our partner relationships and data integrations.

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A Guide to Using Intent Data for Content Marketing

Here are effective ways to use intent data in your content marketing strategy for increased demand among target accounts and better conversion rates.

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How Is The Shift To Working From Home Affecting Intent Data?

Last week I joined a panel of intent data experts and marketing technologists for Inverta’s webinar. Here are my responses to the questions that provoked .

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6 Important Steps for Successful Intent Data Adoption

Here are guidelines to help you develop a successful and scalable intent data strategy.

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