Intentsify Blog

To help your B2B marketing team start (or stay) on the right track when using intent data solutions, here's how to overcome top intent data challenges.

Marketing & sales teams must get on the same page with intent data. Here's how to achieve marketing sales alignment &maximize the impact of intent data.

Answers to why 88% of intent data users leverage 2+ sources of intent and why, if not done correctly, this can lead to wasted time and resources.

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

Veteran marketing tech expert Charlie Tarzian answers a few of the most pressing questions related to the future of 3rd-party cookies and intent data.

Guest contributor Charlie Tarzian discusses how the B2B marketing landscape may evolve in the absence of cookies, explaining several potential outcomes.

New report surveying B2B marketing leaders' use of intent data as well as their successes and challenges related to specific intent data use cases.

2021 Ascend2/Intentsify survey reported 82% of B2B marketers are already using intent data/rolling out a plan. Here are 4 missteps to avoid when using it.