Intentsify Blog

The dynamic nature of data now dictating go-to-market (GTM) strategies has created a disconnect between marketing strategy and execution, ideas & actions.

Using intent data helps B2B marketing and sales teams improve their ABM strategies by identifying more target accounts that fit their ICP. Here's how.

Success with intent data can depend on the resources your organization has available. Here are the most important types of resources to consider.

Intentsify rolls out new UI after significant investments in technology infrastructure, and hires two VPs to strengthen sales and customer success efforts.

Building an intent data strategy will help ensure you’re getting the most value from your solution(s). Here are 8 elements of a successful intent strategy.

If you’re still unsure of whether it’s the right time for your B2B company to invest in intent data, here are the 3 most important questions to consider.

One of the most underrated uses for intent data: Identifying additional in-market accounts beyond what's on your target-account list.

Intent data is a powerful too, but not a cure-all. ABM success depends on applying the right intent-driven interactions across multiple touchpoints.

Using intent data for account-based programmatic advertising can deliver great results. It's best used first as a tool for awareness and then engagement.

Intent data improves the efficiency of marketing, sales, and customer success teams by letting them know who to target and what messages to use. Here's how