Intentsify Blog

The Future of B2B Marketing: Envisioning a World Without Cookies

Guest contributor Charlie Tarzian discusses how the B2B marketing landscape may evolve in the absence of cookies, explaining several potential outcomes.

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New Survey Report: The B2B Marketer’s State of Intent Data

New report surveying B2B marketing leaders' use of intent data as well as their successes and challenges related to specific intent data use cases.

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What Are The Biggest Ways Teams Underutilize Intent Data?

2021 Ascend2/Intentsify survey reported 82% of B2B marketers are already using intent data/rolling out a plan. Here are 4 missteps to avoid when using it.

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How To Use Intent Data to Identify Prospects’ Buyer’s Journey Stage

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

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The Checklist for Launching 3rd-Party Demand Generation Campaigns

3rd-party demand generation campaigns leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries.

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35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know

Intent data can be a complex topic. Here are 35 essential terms every B2B marketing and sales leader should know to get the most from your solution(s).

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Are You Guilty of Any of These 7 Content Marketing Mistakes?

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

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Becoming A Data-Driven Marketer? Here’s Why Intent Data Is Critical

Here are 7 ways B2B marketers can use intent data to become more data-driven and drive demand, increase conversion rates, and scale revenue.

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Marketing Leaders Rethink Collaboration On Account-Based Strategies

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

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The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.

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