The Intentsify Blog

35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know

Intent data can be a complex topic. Here are 35 essential terms every B2B marketing and sales leader should know to get the most from your solution(s).

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Are You Guilty of Any of These 7 Content Marketing Mistakes?

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

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Becoming A Data-Driven Marketer? Here’s Why Intent Data Is Critical

Here are 7 ways B2B marketers can use intent data to become more data-driven and drive demand, increase conversion rates, and scale revenue.

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Marketing Leaders Rethink Collaboration On Account-Based Strategies

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

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The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.

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Detangling Common Assumptions About Intent Data

Intent data can help you identify accounts currently in-market and choose the right messaging and content that will most likely get a prospect to convert.

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The Checklist for Selecting Intent Data Topics and Keywords

Tracking the right intent data topics & keywords is critical when driving success for intent-driven initiatives. To help you select each here's a checklist

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Content Syndication Is Booming: Here’s Why, and How to Do It Right

Content syndication is usually a top-of-funnel channel used to familiarize relevant personas at targeted accounts to specific problems, your brand, and your brand’s solution (from a high level).

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8 Pitfalls to Avoid When Using Intent Data for Demand Generation

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

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How to Select Intent Data Topics and Keywords, and Activate Results

Intentsify’s guide--Activating Intent Data: Understanding, Selecting, & Monitoring Topics & Keywords--helps B2B marketers begin intent activation success.

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