Third-party demand generation—including content syndication—refers to programs that leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries, as opposed to demand generated via your own website, landing pages, or social profiles.
An effective way to bridge the gap between inbound marketing results and sales-pipeline goals, third-party demand gen has rebounded in popularity over the last year—for several reasons:
The benefits? Better prospects experiences, increased conversion rates, and consistent pipeline growth.
There are many important decisions that go behind launching an effective third-party demand generation program, from selecting firmographic targeting criteria and setting target-persona parameters to assigning content assets and lead follow-up processes. This checklist should serve as a guide for what you want to have in place before you launch your campaign.
For more in-depth assistance on executing the checklist, make sure to refer to the guide Launching 3rd-Party Demand Generation Programs.