Kristina Jaramillo

Kristina Jaramillo, President of Personal ABM, helps GTM teams win and expand both in-market accounts and the 60% of the market that is stuck in status quo. By taking a more personal approach to ABM and intent-driven prospecting, she created wins with accounts that were unresponsive for 5+ years, reversed “later” positions with enterprises like UPS and protected at-risk accounts like P&G. So you can learn how to better leverage ABM and intent data, check out her recent on-demand training on how to avoid the mistakes that’s leading to 66% of ABM programs to under-perform: http://personalabm.com/why-abm-programs-fail-webinar

How to Improve Rates of Return from Your Intent Data & ABM Investments

Intent data is a powerful too, but not a cure-all. ABM success depends on applying the right intent-driven interactions across multiple touchpoints.

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