Jess Weimer

Vice President of Global Revenue Marketing at Confluent, Jess Weimer is a modern demand-to-revenue marketing executive with proven achievement in building and scaling global, data-driven, operationally savvy, integrated demand strategies directly resulting in pipeline attainment.

ABM Orchestration: What Does It Mean and Why Is It So Difficult?

Guest author Jess Weimer explains why marketing is just the tip of the iceberg when it comes to ABM and account-based-orchestration (ABO) strategies.

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