Jaymi Onorato

Jaymi Onorato is the marketing manager at Intentsify, a leading provider of intent data solutions. After several years working in various B2B roles at The Wall Street Journal and Worldwide Business Research (WBR), Jaymi currently supports Intentsify’s go-to-market strategy.

Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

Read More »

3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

Read More »

What Are The Biggest Ways Teams Underutilize Intent Data?

2021 Ascend2/Intentsify survey reported 82% of B2B marketers are already using intent data/rolling out a plan. Here are 4 missteps to avoid when using it.

Read More »

The Checklist for Launching 3rd-Party Demand Generation Campaigns

3rd-party demand generation campaigns leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries.

Read More »

35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know

What is intent data? This can be a complex topic. Here are 35 essential terms every B2B marketing and sales leader should know to get the most from your solution(s).

Read More »

Becoming A Data-Driven Marketer? Here’s Why Intent Data Is Critical

Here are 7 ways B2B marketers can use intent data to become more data-driven and drive demand, increase conversion rates, and scale revenue.

Read More »

Detangling Common Assumptions About Intent Data

Intent data can help you identify accounts currently in-market and choose the right messaging and content that will most likely get a prospect to convert.

Read More »

The Checklist for Selecting Intent Data Topics and Keywords

Tracking the right intent data topics & keywords is critical when driving success for intent-driven initiatives. To help you select each here's a checklist

Read More »

8 Pitfalls to Avoid When Using Intent Data for Demand Generation

Using intent data for demand generation use cases is an effective way to drive demand, but be sure to avoid these mistakes before implementing your data.

Read More »