Jaymi Onorato

Jaymi Onorato is the marketing manager at Intentsify, a leading provider of intent data solutions. After several years working in various B2B roles at The Wall Street Journal and Worldwide Business Research (WBR), Jaymi currently supports Intentsify’s go-to-market strategy.

Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]

Success with intent data can depend on the resources your organization has available. Here are the most important types of resources to consider.

Read More »

Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]

Building an intent data strategy will help ensure you’re getting the most value from your solution(s). Here are 8 elements of a successful intent strategy.

Read More »

Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]

If you’re still unsure of whether it’s the right time for your B2B company to invest in intent data, here are the 3 most important questions to consider.

Read More »

How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data

Intent data improves the efficiency of marketing, sales, and customer success teams by letting them know who to target and what messages to use. Here's how

Read More »

Tackling Top Intent Data Challenges Among B2B Marketing Teams

To help your B2B marketing team start (or stay) on the right track when using intent data solutions, here's how to overcome top intent data challenges.

Read More »

Demand Generation vs. Lead Generation: Why B2B Marketers Shouldn’t Confuse Them

Demand gen is driving a want, while lead gen is a demand gen tactic of collecting info from leads so you can nurture them into sales opportunities

Read More »

3 Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data

Intent data adoption among B2B marketing teams has jumped rapidly over the last couple years. Here's the main reasons why.

Read More »

What Are The Biggest Ways Teams Underutilize Intent Data?

2021 Ascend2/Intentsify survey reported 82% of B2B marketers are already using intent data/rolling out a plan. Here are 4 missteps to avoid when using it.

Read More »

The Checklist for Launching 3rd-Party Demand Generation Campaigns

3rd-party demand generation campaigns leverage third-party channels or sources to create demand in the form of leads, contacts, and inquiries.

Read More »

35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know

What is intent data? Here are 35 essential terms every B2B marketing and sales leader should know to get the most from your solution(s).

Read More »