David Crane

How to Troubleshoot & Optimize Your Content Syndication Program

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

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The Future of Cookies and Intent Data: Interview with Charlie Tarzian

Veteran marketing tech expert Charlie Tarzian answers a few of the most pressing questions related to the future of 3rd-party cookies and intent data.

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New Survey Report: The B2B Marketer’s State of Intent Data

New report surveying B2B marketing leaders' use of intent data as well as their successes and challenges related to specific intent data use cases.

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How To Use Intent Data to Identify Prospects’ Buyer’s Journey Stage

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

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Are You Guilty of Any of These 7 Content Marketing Mistakes?

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

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Marketing Leaders Rethink Collaboration On Account-Based Strategies

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

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The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.

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Content Syndication Is Booming: Here’s Why, and How to Do It Right

Content syndication is a top-of-funnel channel used to familiarize personas at targeted accounts to specific problems, your brand, & your brand’s solution.

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How to Select Intent Data Topics and Keywords, and Activate Results

Intentsify’s guide--Activating Intent Data: Understanding, Selecting, & Monitoring Topics & Keywords--helps B2B marketers begin intent activation success.

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Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

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