David Crane

Are You Guilty of Any of These 7 Content Marketing Mistakes?

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

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Marketing Leaders Rethink Collaboration On Account-Based Strategies

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

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The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.

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Content Syndication Is Booming: Here’s Why, and How to Do It Right

Content syndication is usually a top-of-funnel channel used to familiarize relevant personas at targeted accounts to specific problems, your brand, and your brand’s solution (from a high level).

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How to Select Intent Data Topics and Keywords, and Activate Results

Intentsify’s guide--Activating Intent Data: Understanding, Selecting, & Monitoring Topics & Keywords--helps B2B marketers begin intent activation success.

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Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration

In the first episode of "Wining About Marketing," Jess Weimer features in a comprehensive, wine-fueled discussion on ABM vs account-based orchestration.

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Making Intent Data Actionable: Critical, Yet Difficult To Achieve

Acting on intent data is key to ensuring intent investments meet expectations. But achieving this is easier said than done. Click here to find out why

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PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend

PagerDuty leverages Intentsify's demand gen solution to activate intent data, scale sales pipeline, and increase average deal size for its ABM programs.

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Getting Started with Intent Data: Topics vs Keywords

Understanding the differences between keywords and topics is critical to ensuring the successful use of your intent data investments.

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Intent Activation™: New Category Of Intent-Focused Marketing Technology

Intent activation is a new category of intent-driven technology designed to make intent data actionable for B2B marketing and sales teams.

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