David Crane

The dynamic nature of data now dictating go-to-market (GTM) strategies has created a disconnect between marketing strategy and execution, ideas & actions.

Marketing & sales teams must get on the same page with intent data. Here's how to achieve marketing sales alignment &maximize the impact of intent data.

Answers to why 88% of intent data users leverage 2+ sources of intent and why, if not done correctly, this can lead to wasted time and resources.

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

Veteran marketing tech expert Charlie Tarzian answers a few of the most pressing questions related to the future of 3rd-party cookies and intent data.

New report surveying B2B marketing leaders' use of intent data as well as their successes and challenges related to specific intent data use cases.

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.