David Crane

Bridging The Gap Between Marketing Strategy and Execution

The dynamic nature of data now dictating go-to-market (GTM) strategies has created a disconnect between marketing strategy and execution, ideas & actions.

Read More »

Aligning Marketing And Sales to Maximize The Impact of Intent Data

Marketing & sales teams must get on the same page with intent data. Here's how to achieve marketing sales alignment &maximize the impact of intent data.

Read More »

Why Most Intent Data Users Leverage Multiple Sources of Intent

Answers to why 88% of intent data users leverage 2+ sources of intent and why, if not done correctly, this can lead to wasted time and resources.

Read More »

How to Troubleshoot & Optimize Your Content Syndication Program

Common problems with content syndication programs for demand generation, and how B2B marketing teams can avoid them.

Read More »

The Future of Cookies and Intent Data: Interview with Charlie Tarzian

Veteran marketing tech expert Charlie Tarzian answers a few of the most pressing questions related to the future of 3rd-party cookies and intent data.

Read More »

New Survey Report: The B2B Marketer’s State of Intent Data

New report surveying B2B marketing leaders' use of intent data as well as their successes and challenges related to specific intent data use cases.

Read More »

How To Use Intent Data to Identify Prospects’ Buyer’s Journey Stage

More than identifying in-market accounts, intent data shows you where prospects are in their buyer’s journey—so you can select the tactics and messaging.

Read More »

Are You Guilty of Any of These 7 Content Marketing Mistakes?

Old assumptions about content marketing may be hurting your performance. Here’s a list of the most common & costly content mistakes, and how to fix them.

Read More »

Marketing Leaders Rethink Collaboration On Account-Based Strategies

B2B marketing leaders provide their insights on why cross-functional collaboration has become key to achieving success with any account-based initiative.

Read More »

The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline

Using intent data to prioritize accounts merely scratches the surface of what intent insights can do to help BDRs create valuable sales opportunities.

Read More »